1 Look at the following map. It is a map for all of Part One of the lecture. Notice that you already know some of the missing information because you listened to excerpts from Part One in the note-taking Lask on page 92. Copy your answers from that task on to the appropriate lines in this map.

Pedra Snoirh:. Panfry of the Mass Media Pt 1: Issues of dolenee, } and

15“ t^rS a^e, ———- ~ New,

rvi. media = m. m. inc-kdes:

– kids:

– Sutwa^ booth:

2 I Now listen to Part One of the lecture and complete the map.



Compare your map with a parLner.

LECTURE, PART TWO: Issues of Advertising and Invasion of Privacy


1 The following items contain important vocabulary from Part One of the lecture. Work with a partner. Using the context and vour knowledge of related words, take turns trying to guess the meanings of the words in bold.

1 The content is just an excuse, or a kind of wrapping, for the advertising.

2 There is an essential marketing relationship between the media, the advertiser, and the user.

3 Even print media has a high percentage of ads.

4 We are used to being bombarded by endless commercials.

5 Many of us use our remote controls to zap out the advertising with the mute button.

6 The media is invading our privacy.

7 Advertisers gather statistical data about people like you – potential consumers.

8 Information about you can be compiled and sold to other companies.

____ 9 you can be tracked if you make a few’ v isits to any Web site.


Work with your partner. Match the vocabulary terms w’ith their definitions by writing the letter of each definition below in the blank next to the sentence containing the correct term in step 1. Check your answers in a dictionary’ if necessary’.

a cover b get rid of c gathered d attacked, bothered e newspapers and magazines f followed

g getting into our private lives h buying and selling і people who might buy something

1 Look at the following notes from Part Two of the lecture. The note taker has just written down the words that he or she heard, without taking the time to organize them clearly. Think about the best way to organize this information in a map.





Now listen to the lecture and take notes on your own paper.

Use your notes to help you make a complete map of the lecture. You can either copy the map of Part 1 on page 93 on your own paper and add to it, or make another map in your own style.

4 Compare your map with a partner.

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